Tuesday 4 August 2009

Case Study - Clothing Hats

New York investment firm "The Blackstone Group" was preparing for their company's high profile, high energy and highly anticipated IPO on the New York Stock Exchange. This was the first major U.S private equity firm to go public. In situations like this one, one must chose the promotions which would make your brand highly visible and highly buzz-worthy. So, this private equity firm wanted a promotion with a very alluring visual buzz for its highly anticipated event IPO.

The Blackstone organization wanted to give an IPO-day promotional gift that would stand out amidst the media frenzy. The target was the team's senior executives. They wanted the gift to be classy and that which reflects the quality of the firm. It must also display the Blackstone logo which is highly visible during the media events. They chose a stylish gift with variations- Baseball-style caps. There were two sets of hats made. The first set was that of luxury hats which had a custom commemorative logo and the new Blackstone trading symbol, embroidered on it. This one was exclusively for the senior executives. The other set was distributed to the traders and carried the standard Blackstone Group logo. The two-tiered promotion rightly reflects The Blackstone Group's style and panache.

These distinctive hats which were distributed en-masse, created a dramatic effect that lasted for a long time. The undulating sea of black Blackstone group hats has helped in producing a trade symphony. The standard hats are still distributed by the organization's professionals at trade shows and conventions helping in the promotion of the brand. The employees of the team still appreciate owing their own commemoration of the historic day.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional clothing hats will bring many benefits to a company that is willing to invest in them.

Hats to Promote Your Product

Promotional clothing hats have become a trend among the corporate companies to boost the buoyancy of the employees. These clothing hats when used as promotional items provide a number of advantages. Some of them are:

* First of all, it saves your employees from the sun and also makes them look stylish which acts as a stimulant for the employees

* Promotional clothing hats come at a cheaper price than the promotional polo shirts which takes the budget out of control when given in bulk

* Acts as a form of advertisement to the public of any new products introduced by the company

* The head is the first part that falls in the eyes of people (in crowded places such as trade fairs). So, placing your advertisement in the place where your eyes first fall is a boon

* They are more cost-effective than placing ads in television or in radio sets

* The brand name of the company is enhanced

Giving out these promotional hats is not a big thing but it should be given to the right person at the right time or else the effect can be negative. Some of the steps that should be taken care of are:

* The hats should not be of the old style but it should be according to the latest trends so that the employees don't feel out of place

* The employers should determine when these promotional clothing hats should be given to the employees

* The budget should not be overshot

* There should be a touch of emotion and personalisation to the hats that you give

There are many occasions on which promotional clothing hats can be given. Some of them are:

* When a new product is introduced in the market by the company

* During occasions such as Christmas or Thanksgiving

* When the performance of the employee is down, these hats can act as a stimulant.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional clothing hats will bring many benefits to a company that is willing to invest in them.

Engraved Key Rings Supports the DBI in Promoting Their GREEN IT Proposition

Texas-based DBI (Database Brothers Inc.) helps firms green it by providing data auditing and performance solutions that identify and resolve performance issues, manage performance change and trends, and control runaway upgrades, service levels, performance reliability and costs. One key way in which DBI promotes its green corporate philosophy and competitive differentiation is by attending conferences and trade show and various, international database user group events.

"Going Green" has become a rather popular option for popularizing your brand name. They recognized that companies practicing "Green It" also tend to find "green thinking" seeping into other areas of operations as well like those that call for employees to maintain proper tire pressure for optimal gas efficiency. Thus, they wanted to source a promotional product that gives voice to a green value proposition.

After putting in a good deal of thought to this issue, the firm thought the aluminium tire gauge key ring would be perfect promotional product that would support their event and would suit their style, colour and budget . It has many features that make it unique and out-of-the box like it has a split ring and also has chrome accents and a 10- 50 PSI scale. One can chose the colour of their choice as it comes in a wide range of colours. The message "Efficient GREEN IT" was emblazoned on it along with the Dbi website URL.

It got a good feedback as the recipients found it to be unique and something they haven't come across before. It presented the DBI team an opportunity to explain about their firm's green value proposition with the visual aide (the aluminium tire gauge key ring). This promotional led to many more success for the firm across various other countries around the world.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional engraved keyring will bring many benefits to a company that is willing to invest in them.

Some Examples of Embroidered Polo T Shirts

Branded items are sure a definite way of making the brand popular at the same time they let you target relevant audience. One such item is embroidered polo shirt. When it comes to fashion appeal as well as popularity embroidered t shirts always have been first choice for users.

Embroidered polo t shirts are more artistic. They are more appealing to eyes. It makes Polo t shirt even more valuable to the people and even wins more appreciation. People who love art and craft will consider it as a true treasure.

Embroidered Polo t shirts are considered extremely valuable by people. Some of obvious advantages are given below

* Enhances the organization reputation.

* Increases customer esteem.

* Will never be thrown away.

* Attracts onlookers.

* Ensures stronger company client relationship.

What makes it more lucrative option is that almost all the people have taste for branded items .If branded items are used as promotional tool , one can be assured of very high acceptance levels. Moreover choosing a branded item as promotional tool not only enhances image of the organization but also ensures more respect from receivers. Thus embroidered Polo t shirts ensure a better bonding between company and gift receivers. They will always treat it as something valuable given by the company and never treat it as a use and throw item. As t shirts are applicable for most of the events irrespective of climatic conditions printed Polo t shirts can cover a wide range of events such as sports events, college festivals, various corporate events and the list does not end.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional embroidered polo shirts will bring many benefits to a company that is willing to invest in them.

Embroidered Shirts Are Perfect As Promotional Products

For many reasons, embroidered shirts are considered better as a promotional give-away. They provide many advantages. Some of them are...

* Giving out embroidered shirts gives a feeling of importance to the employee wearing it and he works for the company with greater enthusiasm than before

* The company's morale in the society is improved

* Embroidered shirts prove to be a better form of advertising than normal printed shirts

* Company's name and logo are advertised which makes way for new ventures

* Helps in providing team spirit when used as an uniform

* It establishes the image of the company in the society

* Its affordable than other means of having logos on the shirts

* Gives the employees of a company a professional look

* Uniform dress code is followed

Some of the second grade advantages provided by these shirts are:

* They make people who are involved with the company in some business as a part of the company's team

* Makes it easy for customers to identify the employees of the company and this in turn increases the turnover of the company

* The advertising and marketing messages that are needed to be communicated to the public can be printed

* More area to print when compared to the trolley key rings

There are some things that are to be kept in mind when an this shirt is designed. They are...

* Make sure that the clothing material allows embroidery

* The type of embroidery to be used in the shirts

* The cost that can be spent on the shirts so that the budget isn't exceeded

* The quality of the embroidered shirts since employees wouldn't want their shirts to wear off within a few days

* The design to be embellished in the shirts

* Materials to be used to design the embroidered shirt

* Logos printed on the embroidered shirts must be uniform throughout

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional embroidered shirts will bring many benefits to a company that is willing to invest in them.

A Buyers Guide to Embroidered Shirts

Embroidered shirts as opposed to normal polo shirts are intricate in its design and are preferred by many corporate companies as promotional giveaways. Since an embroidered shirt requires more time and money to design, employees see them as a honour when the shirts are given to them. The logo and the brand name (or the company's name) might be embroidered in the shirts in order to give them to employees and also to advertise the company and its product.

Embroidered shirts are mostly made of pure cotton and its life is a main concern especially when the employees of a company need to do manual work. No one likes to wear shirts that wear off easily. In fact giving such low quality shirts to the employees will rather have a negative effect on them instead of encouraging them. So choosing the quality of an embroidered shirt is vital. A shirt with the company's logo can also serve as a promotional item, but when an embroidered shirt is given to the employees, they understand that they are important to the company since the company has given them a valuable promotional gift.

Moreover, for a very large company this has its branches worldwide, embroidered shirts not only serve as a uniform but they also help the higher officials in identifying their employees easily. Another factor called advertising is also achieved through this. That is whenever the employee walks among the public, they tend to notice his shirt and thereby the company's name. This helps in bringing the company, new offers and deals.

Therefore, when compared to normal shirts, embroidered shirts are quite effective. Even though their cost is slightly on the higher side, they tend to prove the cost's worth.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional embroidered shirts will bring many benefits to a company that is willing to invest in them.

Logo T-Shirt Help in Promoting the Young AET Brand While Creating a Sense of Unity Among the Crew

AET, a leading worldwide petroleum shipping company, employs more than 3,000 highly skilled and dedicated people across the world to operate its fleet of 74 tankers. The firm also employs a well-trained seafaring staff for its Galveston-based lightering operations, a highly technical affair by which oil cargo from large ships at sea is moved to smaller vessels more suited to enter destination ports. AET proudly commands the largest share of the U.S. Gulf lightering market and enjoys the best on-time performance of any U.S. Gulf operator.

To promote its still-young brand and foster a sense of pride and community among its lightering crew, the AET team searched for the perfect workman attire. AET's wanted a quality, logoed t-shirts for its seafaring workers along the Gulf coast. While AET seafarers do own branded uniforms suitable for special occasions, the team wanted to give each employee two or three work shirts cost-effective and sturdy enough to withstand the rough and tumble and grit and grime of everyday use.

The team wanted a specific blue colour in a cool cotton for workers in high temperature environments. After searching the extensive ePromos catalogue, they sent the samples to the shipping company. After touching and seeing various samples, the team ultimately chose the Gildan Adult Ultra Cotton T-shirt, colour blue.

The high-quality, branded shirts pleased the corporate, crew and customers. They remarked on the quality, feel and overall good look of the branded t-shirts. The team is happy that these shirts can create a visual bond and a sense of "togetherness" among the crew and also instil a sense of unity among the new lightening crew. They also have a visual impact on the customers they do business with because they get awed by the quality and look of these shirts.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional logo shirts will bring many benefits to a company that is willing to invest in them.

Worthy Logo Shirts

There are various reasons why you should use a logo shirt. Some of them are...

* Easy identification of your company staff at events and functions

* Give clients your logo shirts as a good will gesture and they are sure to call you back for more details

* If there is a charity event, your team will be recognised exclusively

* Better recognition of your company

Now, there are some advantages of the logo shirts too...

* Employees are boosted when they receive such kind of shirts from the company and this helps in the overall development of the company

* These logo shirts when given away to the employees at a right time (especially when a new product is released by the company) proves to be an efficient advertising tool

* When these shirts are given to prospective clients, they feel that they are a part of the team and that they play an important role in the company's development which brings in more offers to the company

But, you can't just give away a logo shirt. The following things are to be kept in mind before giving away a logo shirt:

* Visibility of the company name and the logo

* Who will wear your shirts and for what purpose?

* The budget for the shirts

* The colour and design of the shirts must not collide with some other company's design and so it must be unique

* Choose whether the logo is to be printed or embroidered

Promotional clothing can be used as a perfect corporate gift too. As long as they are well chosen and go together with company's theme.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional logo shirts will bring many benefits to a company that is willing to invest in them.

A Buyers Guide To Promotional Materials

Customers and consumers are the target group of any product. There are many avenues through which customers can be attracted towards a product. It is the duty of the marketing people of the company to work out innovative yet powerful methods which can lure customers to use the product. Promotional materials are part and parcel of any advertisement campaign. However, the campaign may not be successful if the pulse of the customers are not properly assessed and understood. Choosing the correct promotional material and giving it at the right time is rather a difficult task but will bring fruitful results if planned prudentially. While selecting the right promotional material, many aspects are to be taken into consideration. First of all, the promotional material should be such that it should be really useful. Therefore, selecting such an item which can be used by a large number of audiences is necessary. The item so selected should be long lasting also. Apart from this, promotional materials should evoke a feeling in the mind of the recipient that he is important to your business and you really value him. This will go a long way in retaining a customer and grabbing new customers through him.

There are hundreds of items available in the market to choose. Variety of advertising gift items is available such as key rings, paperweights, desk calendars, umbrellas, photo frames, shirts etc. There are several options to print the logo of the company and message about the product on the promotional materials. The option suited for your budget can be chosen. In fact, if the customer's name may be also added on the promotional material. It will evoke a positive vibration in his mind and also make the material unforgettable.

Promotional materials are a great way to help increase usage of products. Last but not the least, the promotional materials should be designed according to the product market, whether is for ladies only, children only, so on and so forth.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional materials will bring many benefits to a company that is willing to invest in them.

Buyers Guide to Keyring Wholesale

We make use of many things and accessories in our day to day lives. Pens and key rings are some of them. Key rings undoubtedly play an essential role in the corporate sector. Not a single business would have been conducted without distributing key rings as gifts. Whole sale key rings are the cheapest and easiest means of promoting any business. They are indeed small things, when delivered properly, can carry big messages and in turn bring profits to business.

If it is decided to choose keyrings as promotional item, the first step is to select the material of which they are to be made. There are three main types of textiles used in making printed keyrings - plastic, metal, and leather. For the most part, key fobs are made from one of these three materials, but there are some options available that are made from a mixture of leather and metal, or metal and plastic.If the budget allotted for key rings is small, the plastic is the best option. They are very easy to make and available in humpty number of shapes, colors and varieties. Metal key rings are costlier than plastic rings but still they are not expensive. In fact, they are stylish, durable and affordable. Many metal key ring styles offer the option of having the design precision laser engraved on the key ring, rather than printed. Engraving is an excellent choice and this type of design has increased longevity and it's a very classy and stylish looking option. Also, surprisingly keyrings may be made of leather and that too with a wide color range and style. They too have a special and classical look available in a range of color options including black, brown and burgundy, these are very popular executive gift items.

For additional information on promotional products, business gifts, corporate promotional items and other advertising gifts check out the leading online promotional gift suppliers today where you can make good savings.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional keyring wholesale will bring many benefits to a company that is willing to invest in them.

Buyer's Guide to Printed Polo Shirts

Branded items as promotional items are sure shot way of making the brand popular. One such item is polo shirt. When it comes to fashion appeal as well as popularity Polo shirts always have been first choice for users.

What makes it more lucrative option is that almost all the people have taste for branded items .If branded items are used as promotional tool, one can be assured of very high acceptance levels. Moreover choosing a branded item as promotional tool not only enhances image of the organization but also ensures more respect from receivers. Thus printed Polo t shirts ensure a better bonding between company and gift receivers. They will always treat it as something valuable given by the company and never treat it as a use and throw item. As t shirts are applicable for most of the events irrespective of climatic conditions printed Polo t shirts can cover a wide range of events such as sports events, college festivals, various corporate events and the list does not end.

The only point to be kept in mind for printed Polo shirts is the cost factor. Compared to most of the promotion items the cost for Polo shirts is considerably higher. Thus company should do enough research whether a costly investment for Polo shirt will fetch returns or not.

Since clothing items make a fashion statement it should be taken care that company logo should be placed appropriately .Oddly placed logo will make clothing unattractive and people will hesitate to wear the same. This will not only have negative impact on brand promotion but also affect the reputation of the company. On the other hand a fashionable t shirt will be a rage among people which will lead in manifold increase of the brand popularity.

Thus polo shirts are the most attractive way to promote company brand. Appropriate type of clothing keeping cost factor in mind is best way to get noticed by both customers as well other prospective customers.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional printed polo shirts will bring many benefits to a company that is willing to invest in them.

Wholesale Keyrings That Are the Key to Your Success

Most people carry keys. They use keys for different endless purposes. Therefore, they require key rings to keep the keys. Hence, key ring is one of the most important accessories in everybody's life. Keyrings can be used as business promotional gifts. The whole concept of promotional gifts focuses on one aspect alone - their ability to promote the brand. Promotional keyrings are excellent in marketing the product or the brand of a business. Whole sale key rings are perfect promotional items for many reasons.

* First and foremost reason is that keyrings are pertinent in everybody's daily life.

* Secondly, key rings can be made in varieties of colors, designs, shapes and sizes. These aspects make them an attractive choice as promotional gifts by businessmen.

* Most importantly, they are one of the cheapest among the various promotional gifts in the arena.

* Keyrings never become outdated. Numerous number of innovative ideas can always be added to the making of keyrings.

* It is possible to imprint the company's logo and the message in a sophisticated and stylish way.

Apart from normal key rings that are made of made of plastic, leather, or metal, another type known as key chain lights are also available . Both categories of keyrings are popular because of their efficiency in grabbing the public attention. The key chain lights will be the excellent choice for the brand building.

Promotional keyrings can be distributed in mass corporate events such as seminars, trade shows, exhibitions, press conferences, etc. They can be gifted on New Year eve also.

While distributing keyrings as a publicity tool, it should be ensured that

* it suits the audience;
* the messages work for the organization;
* it is distributed to the right people
* it is set up at the correct time so that it does what it is meant to do.

A successful promotion requires in-depth marketing knowledge in addition to product specific knowledge. These aspects are given due attention while selecting and designing key chains and key rings.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional keyring wholesale will bring many benefits to a company that is willing to invest in them.

Buyer's Guide to Customized Hoodies

Corporate world has always been experimenting different ways to promote its brand and expand its market base. The idea is to create a stronger bonding between existing consumers (or partners) and get noticed by prospective consumers. One such excellent way of promoting the brand is custom clothing.

Custom clothing is an excellent idea for branding the logo. There are a wide variety of choices available such as embroidery and screen print t shirts, polo shirts and hats. Customized hoodies are one of the popular promotional clothing. Couple of things must be kept in mind before making it as final choice: firstly, they are most suitable for places with cold climate, thus distributing them at places with warm climatic conditions is grossly unwise. Secondly, they are more suitable for youngsters hence only such events must be chosen.

Some of the most suitable events for distributing them would be sports events, college festivals and school functions. One main reason is though the crowd is mostly made up youngsters mostly they are also accompanied by their parents or elder relatives thus the brand is exposed to more than one age group. Moreover friends often imitate each other just to get feeling of belonging to group, thus there are good chances of rapid acceptance of them.

Since clothing items make a fashion statement it should be taken care that company logo should be placed appropriately .Oddly placed logo will make clothing unattractive and people will hesitate to wear the same. This will not only have negative impact on brand promotion but also affect the reputation of the company. On the other hand a fashionable custom hoodies will be a rage among people which will lead in manifold increase of the brand popularity.

Thus custom hoodies are one of the attractive ways to promote company brand. Right place, event and cost factor can make it one of the best ways to get noticed by both customers as well other prospective customers.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional customized hoodies will bring many benefits to a company that is willing to invest in them.

Promote Your Firm With The Right Company

The right and professional way of brand promotion is to do it by help of promotional company. There are many advantages of this as listed below:

* Brand promotion in the global market.
* Optimum investment with good returns.
* Company producing products can focus on product rather promotion.
* Leads to a longer lasting business relationship with other business houses and customers.
* Maximises brand exposure

Before choosing a promotional company good research about the history of company should be done. It must be both cost effective as well as successful choice:

* The company must have innovative ideas.
* Must be a well established firm.
* Must have had experience of promoting similar brands earlier.
* Should be operating in a no of different places so has to have cultural exposure of many places.
* Promotion item suggested must clearly show company logo.
* Promotional company must have clear understanding of the corporate function or the occasion.
* It must include the latest products and must have some emotion invested into it

Maximum benefit can be obtained by better cooperation between company whose brand has to be promoted and the promotional company. Some of points to be considered are:

* Whether the company which wants to promote its brand by collaboration with a promotional company is new or an old one.

* Was the brand ever launched earlier and how successful was the previous launch.

By taking such initiatives while introducing a new product, one can be assured of its success. So right company must be chosen and with good cooperation one can be sure of highly successful brand promotion.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional companies will bring many benefits to a company that is willing to invest in them.

A Buyers Guide To Promotional Companies

The long and short of success of any company brand in the corporate battleground is the magnitude of the success of its products in the market. In order to make the brand a household name its promotion plays the most important role. The corporate world is full of stories were good products could not make a mark due to improper promotion. The promotion of brand is so crucial that it has lead to evolution of a set of promotional companies which specialize at promoting brands.

The best way to make a brand get noticed by masses is to seek help of promotional companies. These companies provide various strategies and recommend promotional products for successful brand promotion. They may also suggest possible promotional items which would suit the brand. Generally they have list of promotional products along with their respective prices .The companies which have to promote their brand can order directly for promotional item of their choice or even get suggestions and then make a final move. Moreover promotional companies often have case study or success stories which have all data about previous clients and their experience with a certain promotional item. This information is very useful for choosing a promotional item for certain kind of product.

Promotional companies can further help decide the right time and occasion for brand promotion. Say advent of summer would be right time for launching brand promotion of a soft drink company. A fine balance between cost of product of brand and amount spent for its promotion should be maintained. Care should be taken that company logo and tag lines are clearly visible. Moreover brand promotion must go along with theme of occasion.

Incase brand promotion is not showing positive results, promotional companies can come with new strategies and fresh ideas to ensure successful promotion. Thus promotional companies are best way to promote ones brand.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional companies will bring many benefits to a company that is willing to invest in them.

Case Study - Custom Promotional Umbrellas

North Shore Square Mall is the fifth biggest mall in New Orleans area and it started to take rebranding efforts after 5 years. It wanted to give a fresh new look to its mall and attract huge traffic while retaining its current customers. In order to keeps its existing tenants happy, it hosted a themed, annual tenant meeting in order to thank the store owners and management and give a chance to help the tenants interact among themselves.

The team decided to give off branded merchandise to all the tenants during these meetings, in order to express their gratitude for their support. They wanted to award such a product that will be of some use to the tenants as well as have the potential to reach out its brand name by encasing the organization's logo.

They narrowed the search to that of an umbrella. It was the custom 48-inch fashion style umbrella which would complement well with the new, fresh, modern, peppy look of the mall's refreshed brand. The promotional umbrella was made of nylon and features an aluminium shaft, aluminium hook handle and keep-dry arc features. This umbrella was available in a variety of colours, including brown which went well with the white tone of the logo. It can also be customized depending upon what variety of handle and shaft material, the tenants' want.

Both the tenants and the team found the umbrellas to be of lightweight and easy to handle and were delighted in having got them. This became the first promotional product to carry the company's new logo. It was also placed in a strategic place where it was possible for everyone to see it. They believed it to be a solid investment and it proved very successful in promoting the shopping centre's refreshing image.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom promotional items will bring many benefits to a company that is willing to invest in them.

Custom Promotional Items To Help Your Business

We are aware that giving out promotional gifts to employees helps in improving the business of the company. However there are a wide variety of gifts to choose from. Promotional gifts can be:

* Key rings
* Calendars
* Pens
* Shirts
* Hats and caps
* Multipurpose utility items
* Music players etc

But, whatever gift you choose from the above list giving them to the employees as they are bought doesn't make any big difference. However, customising these gifts according to the employee's needs and satisfaction will result in greater output from the employees. Some of the points that should be kept in mind when giving these gifts are...

* These gifts should be customised accordingly to the employee's requirements
* There should be a meaning in the customisation that is done on the gift item
* The budget should not be exceeded
* The brand name and the logo of the company should be printed clearly on the item so that it forms as a means of advertisement
* When the employee is gifted the promotional item, the person who is gifting it must also use that item so that the employees get the feel that they are not being treated otherwise
* Above all, the recipient of the gift item should like the item being presented to him

When these promotional giveaways are customised, then the company reaps the following benefits:

* It helps to build an image for your brand and creates awareness among the public about your brand name and logo

* Those companies which already have established a name for themselves can improve their advertising returns

* Advertising through these customised gifts is like sowing a seed in the form of inviting customers to reap benefits

* Since there is nothing paid extra to the employees for this, it is a type of free publicity and more exposure is gained for the employees as well as the company

So instead of ordinary promotional gifts, customised promotional items prove to be worthy.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom promotional products will bring many benefits to a company that is willing to invest in them.

Buyers Guide to Custom Promotional Items

We all know that promotional items are being given out in corporate companies in order to boost up the confidence level and the morale of the employees. But in many companies, the giving of promotional task has become another duty of the company instead of working as a stimulant. The companies just buy items in bulk and give them away and as a result the employees all get the same promotional item with no specialisation which outs them off. This shouldn't be the case. When a promotional item is given, it should be custom made in order to suit the personality of the employee and this is what makes the employees feel that they are needed for the company.

Promotional custom items range from an ordinary trolley key ring to sophisticated music players depending upon the rank and designation of the employee. But whatever the gift maybe if it is customised to suit the person who is to receive that gift, then the employee can't ask for more. He is satisfied with his job and his employer which increases the net productivity of the company.

Customising the gifts also takes form as an effective method for advertising your products and your brand name and company in turn. When an employee receives a gift that was customised specially for him then he is likely to show that in public since he is proud of it. This serves as an advertisement when seen by the public and so effectively raises the turnover of the company in large scale.

Customising can be done in many ways such as printing something of interest to the employee or giving a gift which itself is unique in its own way or giving a promotional item which caters to the need of the employee. There can be a team formed to analyse these needs. All these steps though dreary tend to be beneficial in the long run.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom promotional items will bring many benefits to a company that is willing to invest in them.

Achieving Success With A Promotional Toy

Chevron is a leading energy giant that came across a problem in one of conferences it organized. It wanted to hand out something which was intelligent, fun, had class, and drew in huge traffic to the people who attended the conference, in order to bond with the attendees. This was one of the occasions that promotional products would find use. The item was to be a commemorative memento, that will be branded and could help in spreading positive impression about the brand and instill loyalty among its clients and staff.

They came up with an innovative promotional toy that go with the conference's theme and motto which was "Compliance- A brave new world". They designed the desktop globe magnetic puzzle, which would serve as a memento for the law managers. In addition to this, it can serve as a remainder on their desks and also help in relieving their stress, when work load is huge. This puzzle was designed in a simple way, so that it would be cost effective and it would remain in the recipient's workspace. As it was very relevant to the theme of the conference, the experience that the attendees' had in the conference would be etched in their minds for a long time.

The employment of such a marketing strategy, lead to the triumph of the conference. Those who attended the conference appreciated the company's efforts in designing such a clever gift. Thus, Chevron was able to broaden its scope through the success of the conference, and also, get their message across through to the law managers.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional toys will bring many benefits to a company that is willing to invest in them.

Promotional Toys Will Unleash the Inner Child in Your Customer

Even though, everyone grows up to become a mature responsible adult, there is always a child lurking underneath. An effective marketing strategy would be to explore this inner child of your clients and customers by using toys as your promotional items. Some advantages and points to be considered when designing the perfect promotional toy for your brand are listed below:

* They must be safe to use as it decides the duration for which it can be used.

* They must be multi functional and striking so that it can catch the attention of many people.

* Giving these as corporate gifts, tend to contour a special bond, as it is considered to be an affectionate gesture.

* It can explore the inner child of your clients and also is a big hit among kids and younger adults

* It can be used to train your employees mind and inspire bright, new ideas in them while decorating their workplace.

* The toy must be something which reflects upon your company's work milieu and tell how valuable you consider your client and customers.

* You can imprint your brand's logo and motto or website URL or any other marketing message on your promotional toy. You can also have a theme that goes with your company and the season in which you are planning to confer it.

* It must show that you have put in your concern, thought and skill in the promotional item.

* It helps to connect in a more personal way and can yield greater return of investment, as it touches the psychological cord.

Be careful when choosing the firm for manufacturing and distributing so as to cope up with the safety standards set by the government and t produce non toxic and harmless promos for your recipients.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional toys will bring many benefits to a company that is willing to invest in them.

Buyers Guide To Promotional Toys

In this world, where competition is pretty high, a company has to take extreme measures in order to retain its brand name in the market. The use of promotional products, has found to be a very effective way, to market one's products in the international arena. The latest trend in the long list of promotional merchandise is that of promotional toys and games. They needn't specifically indicate to kid. It might be a big hit with adults too. They have become very popular because of its versatility and Functionality. A Company must invest a huge amount of creativity into a promotional toy.

Promotional toys must be given on the right occasion for it to be a big hit. It can be given to kids during birthday parties. Its success rate is high when given during trade and conferences. They can be given in workplaces in order to relieve the employees from stress. Young kids can be given stuffed cute and cuddly toys. While young adults could be given key chains or bags that uses stuffed toys. When gifting adults, one must be professional and meaningful. An ideal gift would be that of a stress toy, which can be used as a method of alleviating stress. For this purpose, magnetic Chinese balls, yo yos, stress balls, balloons, playing cards can be used.

Toys help in creating a good vibe and helps in achieving high customer satisfaction. They are seen as a symbol of love, care and affection. You can always incorporate some themes which will help in promoting your company. For example, if you are running a shipping industry, you can hand out a stuffed toy shaped like a ship or if you work in promoting your airlines, your theme can be that of a airplane.

Promotional toys can also be given out as a corporate gift. The multifarious puzzle is the most popular because it can be used as a mind boggling game and at the same time also as a coaster, mouse pad or paper weight.

Promotional toys will help you market your products in an entertaining and memorable way!

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional toys will bring many benefits to a company that is willing to invest in them.

Key Points To Consider When Customising T-Shirts

Corporate companies give away personalized gifts to their staff to encourage team work, morale and professional image. They also present varieties of articles to their esteemed customers and clients which will indirectly act as a publicity device to promote their business. Things to promote a company run in the high numbers, and to decide which is best for the business is where the problem lies. Depending on how big the company and what type of budget they have for advertising depends on what type of promotional item is chosen. Customized T-shirts are relatively inexpensive and at the same time highly effective when used as a promotional gift.

Several points are to be kept in mind while designing customized T-shirts:

* An ideal T-shirt will contain a simple logo of the Company. Keeping the design simple, not only makes it cost effective, but also allows more people to actually wear it.

* If the design is too big or bright, it's likely to decorate someone's closet or go to the Thrift Store.

* It should be such that it not only builds the brand, but builds genuine appreciation in gift recipients - customers, business partners or employees.

* The material of the T-shirt also matters.

* The trendier the T-shirt, The more effective it is.

* Customized T-shirts are often used by corporate sponsors at events like races, where people are outdoors and will wear the Promotional Jackets in public.

* Promotional T-shirts are a great way to keep customers and employees happy and keep the company name visible.

* By wearing a Customized T-shirt, the sales team would have a professional appearance. If they go out of the office with Customized T-shirts, they will spread the marketing message to everyone they come in contact with.

* Besides, it will leave a positive impression on existing clients and new potentials.

Last but not the least, customized T-shirts should be designed according to the product market, whether is for ladies only, children only, businessmen only, so on an so forth.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom printed t shirts will bring many benefits to a company that is willing to invest in them.

Corporate Promotional Gifts - Essential Tips

Corporate promotional gifts are most definitely one method you can implement into your promotional business strategy. They are not only an expression of your appreciation to employees or business partners, but also a great marketing tool to enhance your brand's recognition to your customers.

There are many reasons why corporate gifts will help you to improve your business, beyond just promotion. The most important points include:

Brand consciousness: Are your clients aware of your brand? Do they know what it represents and what benefits it will bring them? The use of promotional gifts can help you and your business gain recognition.

Differentiation: You can use promotional items not only to raise the awareness for your company but also to differentiate yourself from top competitors. There are many variations of corporate gifts; you have a choice of more or less expensive ones like leather laptop bags or key rings. The more unique the corporate gift the more memorable it will be with the recipient.

Commitment to buy: Promotional gifts can be seen sometimes as a persuasion tool and aids in building up a better business partnership. Corporate gifts can inform suppliers and clients that you are serious about cooperation however, does not guarantee the signature on any contract or purchase.

Relationship building
Corporate gifts can become a vital tool in maintaining your relationship with your business clients and customers. Getting unique or exclusive promotional items for your clientèle will help you in improving loyalty and faithfulness.

Thank you for the business
The most important role of corporate gifts is the fact that they show your appreciation to your business partners, bosses or employees. They should vary accordingly to person and also should represent your regards. For corporate gifts that are meant for individuals, a best practice could be personalisation in order to be special. In situations where you need to provide a corporate gift for a team, identical promotional items are a good solution.

Either way, corporate promotional gifts will help your business, your brand and you to promote your company more effectively. A carefully selected gift can show your targeted audience and suppliers that you are committed and devoted to your business and partnership.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen corporate promotional gifts will bring many benefits to a company that is willing to invest in them.

Why and How to Promote Your Brand With Baseball Caps

From a broad variety of promotional clothing, baseball caps seem to stand out for many reasons. First of them relates to the popularity of the item and the amount of people who are willing to wear your promotional item which is potentially considerable. Most major and developing countries are accustom to this product with people wearing baseball caps for functional use and as a fashion accessory sporting an image of a brand association on the cap. Hence there is a large opportunity to promote your brand with a highly visible piece of promotional clothing.

Second reason for using baseball caps in order to increase awareness for your brand and business, is their cost. Marketers always look for cost effective tools to help them with their marketing strategy. As caps are a popular promotional item and the additional factor of them being of a low cost to produce this adds to the reason to use them for branding your product or company logo with them.

One contributing reason why baseball caps have proved to be popular can be associated with the current economic situation. Many companies are currently finding it tough and are trying to save money in as many areas of the business as possible. One of the things you should not forget if you have the desire to help your business survive in a recession is by promotion. Especially now, rising the awareness of your company, brand, logo, product or service is important activity to do. Companies that invest in tough times can make large gains over the competition. So as the economy improves your company can come out stronger.

Without any further delay, start preparing your business requirements to specify a look and feel for your baseball caps today. There are many variations and promotional clothing options to choose from. Therefore, look at making the most from suppliers that are willing to offer you the best prices available in this tougher economic climate.

Carefully chosen promotional baseball caps will bring many benefits to a company that is willing to invest in them.

Imprinting Your Brand in Your Customer's Hearts

People like appreciation. Appreciation need not only be mere words but can also be articles in the form of gifts. Gifts always bring smile on the recipient's face. 'Be happy and make others happy' should be the slogan of every human being. This good thinking only must have developed into the habit of presenting gifts.

Gifts are presented by individuals as well as business people. When corporate people give away gifts to their clients they usual engrave or emboss or imprint their logo and name as well as other details of their product depending on the nature of the gift they offer. This will act as an advertising tool for their business.

Some of the important and special features of imprinted personalized corporate gifts are :

They play an important role in familiarizing the target audience with the product brand.

A custom imprinted promotional product, such as a key chain or a pen, helps in brand promotion. As these things are used almost daily, these promotional items serve as constant reminders of the company's existence and services.

All corporate today are identified by their logo and brand images. Custom imprinted promotional products are potential advertising media that bring their brand closer to people.

Some organizations prefer to give away imprinted gifts with personalized messages and in some instances, engraved with individual employee or client names. Such practices will create a very good impact on the minds of employees or clients which will generate a long lasting brand loyalty towards the products.

After choosing the right promotional product, other technical aspects such as the imprint methods, the correct color combination, resolution of the image and the message and the final reproduction are to be paid due attention to make the campaign a grand success. While doing so, the cost factor should also be taken into consideration so that the personalized imprinted promotional gift is not only attractive, innovative, thought provoking and meaningful but also economical and elegant.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen imprinted promotional products will bring many benefits to a company that is willing to invest in them.

Buyers Guide to Imprinted Products

Man is a social animal. He depends on the society each and every moment of his life. Every man wants to lead a happy life. He feels happy whenever he is gifted with something. He gets gifts on his birthday, wedding anniversary so on and so forth. It is not the gift that makes him happy but the feeling that he is remembered makes him happy. As far as gifts are concerned they are of various kinds. They can be personal or promotional. Generally, promotional gifts are given away by corporate and business people to publicize their products.

Apart from usual pens, key rings and t shirts, personalized conference folders are a snappy idea to be used as an imprinted corporate gift. They are best suited for corporate clientele. A Personalized folder is a beneficial item because it is one that can be used many times and thus offering publicity for a long time.

While selecting an article for using it as an imprinted personalized gift, it should be ensured that the article would be put to use on a daily basis. Clock is such an item which cannot be overlooked by any corporate. Clocks can be viewed up to twenty times per day by a single person. If it were placed in an office, it is subject to constant exposure. Depending on the need, the number of people, and the budget, a personalized clock will be a suitable selection for imprinted corporate gift.

Technology changes every minute. We have to update ourselves and move with technology. If we miss the link, then we are away from the mainstream. Nowadays, many people are computer savvy. In this modern age, the best personalized imprinted corporate gift can only be computer accessories. There is an array of accessories available in the market at various prices and standards, among which one can always select the best suited item within the budget.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen imprinted promotional products will bring many benefits to a company that is willing to invest in them.

Buyers Guide To Personal Jackets

There is stiff competition between companies to sell their products among consumers. The companies adopt various strategies to publicize their products in the market. They have to think innovatively to promote their products and to retain their position in the market. Promotional jackets are one of the best strategies adopted by today's business men.

A jacket, when presented, is viewed as a prestigious gift. No other gift will long last like a jacket. Gifting a jacket will not only make the customer happy but it will also be a tool to use the customer as a medium to advertise the product to a great number of people whenever the jacket is worn.

Well-made jackets that are customized with the business logo, dictum, catchphrase, and contact information make distinct promotional gifts. It can be gifted to employees, very special customers and clients with whom attempts are made to persuade.

Logo jackets leave a strong impact on the minds of people. With the wide imprint area on the back and front, this type of apparel offers ample publicity than any other promotional item can give. Apart from serving as a marketing medium, jackets used by universities, colleges and high schools act as a means of identification, let students to mix together, and implant a feeling of belonging. In fact, in collegiate and university athletic teams, logo jackets have become an essential part of the uniform.

When you want to give away personalized jackets to customers and clients, you have to ensure that its design is simple. The color of the jacket should be such that it can be worn with any casual outfit. Black, blue and white jackets are famous. The style of the jacket is also important. It should blend with the current fashion. Quality matters in promotional Jackets and on the internet there is a large quantity that will fit into anyone's budget.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure. Carefully chosen personalised jackets will bring many benefits to a company that is willing to invest in them.

Buyers Guide to Custom Polo Shirts

A business cannot run without working out marketing strategies and promotional gifts. Giving corporate gifts may be a little tricky. Although everybody's aim is to leave a lasting impression in the minds of customers, sometimes the strategy fails to work. But giving away promotional apparels especially polo shirts will definitely bring success.

There are various reasons why a polo shirt would be a successful promotional item. Polo shirts are so well liked by one and all and go with everything; hence they make an ideal promotional gift. Polo shirts can be customized by printing both text and designs on them. When you design custom polo shirts for your business you are building a brand. The brand is your personal identity that will be associated with your business. The more people see the business name, the more the brand actually develops. Brand building is a must because it is linked with the reputation of the business.

When you create custom polo shirts, you have to take into account an important aspect that they are worn both by men and women. Therefore, it is a good idea to have a variety of sizes and shapes. As they are available in various colors, the most favorite colors can be chosen for custom printing. Comfort should also be taken into consideration. They should be wearable in all seasons.

Now, you have to distribute the customized polo shirts. They can be given away in a wide variety of ways like trade show giveaways, door prizes at conferences, spot prizes at company events or promotional business events, fund raisers for schools or charities, and apparel for highly visible marketing events.

In short, your customized polo shirt should be highly fashionable and trendy apart from being comfortable and durable. The quality of the design is very important. Your logo or company name should not fade away after a few washes. This aspect should also be kept in mind when printing the shirt.

A business cannot run without working out marketing strategies and promotional gifts. Giving corporate gifts may be a little tricky. Although everybody's aim is to leave a lasting impression in the minds of customers, sometimes the strategy fails to work. But giving away promotional apparels especially polo shirts will definitely bring success.

There are various reasons why a polo shirt would be a successful promotional item. Polo shirts are so well liked by one and all and go with everything; hence they make an ideal promotional gift. Polo shirts can be customized by printing both text and designs on them. When you design custom polo shirts for your business you are building a brand. The brand is your personal identity that will be associated with your business. The more people see the business name, the more the brand actually develops. Brand building is a must because it is linked with the reputation of the business.

When you create custom polo shirts, you have to take into account an important aspect that they are worn both by men and women. Therefore, it is a good idea to have a variety of sizes and shapes. As they are available in various colors, the most favorite colors can be chosen for custom printing. Comfort should also be taken into consideration. They should be wearable in all seasons.

Now, you have to distribute the customized polo shirts. They can be given away in a wide variety of ways like trade show giveaways, door prizes at conferences, spot prizes at company events or promotional business events, fund raisers for schools or charities, and apparel for highly visible marketing events.

In short, your customized polo shirt should be highly fashionable and trendy apart from being comfortable and durable. The quality of the design is very important. Your logo or company name should not fade away after a few washes. This aspect should also be kept in mind when printing the shirt.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen customised polo shirts will bring many benefits to a company that is willing to invest in them.

Case Study - Promotional Personalised Jackets

It is important in the corporate world to treat their user groups the right way. By doing this, the companies can develop on their customer's likes and channel it to the product promotion and development. Online Business Application (OBA) has roped in this mind boggling idea for promoting their branded product "IRMS" (Information Request Management System). OBA provides advanced software solutions for many leading industries such as pharmaceutical, biotechnological and industries relating to medical devices. IRMS workshop is conducted every spring and fall, in order to develop their intra personal relations, make them know about product enhancements and to use IRMS to the full extent. They decided to make use of fleece jackets as their promotional object because of the higher budget this year. The objective or challenge was in selection of just the right fleece jacket for this workshop.

The promotions specialist researched various fleece options and sent a filtered number of products and also a sample for the company's contemplation. The company rounded in on the Full Zip fleece jackets which was 365 grams, 100% non-pilling fleece which is well cut and can be layered. It comes with two zip font pockets, a full zip front and custom embroidery on the front.

As the sessions of the workshop is conducted in a cold scenario, it became a huge hit with appreciations pouring from workshop attendees and OBA staff donning them in chilly breakout and networking sessions. The success of these fleece jackets were carried over to other trade shows and client meetings. These jackets while insulating the customers from the cold, helped in creating a "feel good" bond with the customers and expanding the awareness about their brand worldwide. It is also useful in boosting the staff's morale by gifting it to them.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen personalised jackets will bring many benefits to a company that is willing to invest in them.

Custom Polo Shirts That Express Individuality

Condobolin Menswear is one of the most popular stops when you have to shop for menswear. There was a large B & S ball event organized every year by few members of the committee in order to promote the brand name. Within the ascertained budget, they wanted to provide shirts to the organizing committee members, who organize this ball every year as a thank-you gift, which will remind the prime role they play in the organization and also, make them highly visible on the eve of the event.

After extensively browsing through various promotional corporate gifts, they hit upon custom shirts. A stunning customizable polo shirt was chosen. By doing this, the choice of colour for the main body of the shirt, the collars and the sleeve cuffs were left to the customer's discretion. At last by emerged decision, bright pink and white were selected. Hence, they can achieve the customer satisfaction by making them design their own polo shirt.

The company was successful in selecting the suitable item for their promotion, while keeping within the budget and time. As it was custom made and exclusive, the members of the committee were very delighted. The fact that more orders were placed shows the level of success of this custom made polo shirts. The company was able to draw in more traffic and retain their committee members.

Every small or big company should most definitely consider investing in custom polo shirts as long as it will suit their promotional campaign or product lunch theme.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen customised polo shirts will bring many benefits to a company that is willing to invest in them.

Custom Made Clothing For Promotional Marketing Campaigns

A variety of custom clothing is available to help attract the attention of more people. Some of obvious advantages are given below

* Has Mass Appeal.

* Best Logo Display.

* Enhances the organization popularity.

* Increases customer esteem.

* Greater acceptance.

* Attracts onlookers.

* Ensures stronger company client relationship.

As there is wide range of custom clothing available it must be chosen only after enough research about taste of people for whom it is meant is done. It must be chosen keeping in mind nature of people who are going to receive it as well as occasion on which it is being gifted. It must have the following characteristics, in order to have an impact on the recipient:

* Should not look alien to culture or place.

* It must be designed for general use.

* It must not be too flashy or too simple as it then becomes embarrassing to wear it then.

* Must be unique and stylish reflecting theme of either company or occasion.

* Must be eye catchy so as to get attention of even others around.

* Have a crispy, short tag line about the company.

* Have the company logo either printed or embroidered.

* Should be appropriate for the corporate function or the occasion.

* Must be in trend.

Moreover Customized Clothing come in different types, each having its own significance such as:

T shirts: Most popular clothing, appropriate for almost all occasions and places.

Hoodies: Popular choice for stylish but cold places.

Caps and Hats Have least investment but are not suitable for all sorts of events.

By taking such initiatives while introducing a new product, one can be assured of success. So check out the sites, and pick out the perfect corporate gift to drive the company towards the epitome of success.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure. Carefully chosen custom made promotional clothing will bring many benefits to a company that is willing to invest in them.

Case Study - Compressed Car Shaped T-Shirts a Big Hit

The challenge was to find an exciting, attention-grabbing giveaway item for guests at a Bar Mitzvah celebration. When one is looking to throw a great party for a special occasion, they want to look for the most creative and unique party favors to help guests remember the event for a long time. This was the case for Sheri Migdal who was having a car-themed Bar Mitzvah party for her son. Sheri was looking for a creative and fun giveaway for guests at the party.

As solution Sheri decided on a compressed-T shirt shaped like a car. Originally, Sheri wanted to imprint a picture of a car on a regular t-shirt. However, she came up with the novel idea of a car shaped compressed t-shirt.

This is a very unique promo item, that takes a regular white t-shirt (you can imprint the shirt first) and places it under 50,000 pounds of pressure to squeeze it into a unique shape - like a car. The car shaped t-shirt is then shrink wrapped with a full color insert with the artwork of choice. Sheri planned to use the compressed t-shirts as place cards, then guests could take the shirts home with them to help remember the event.

The compressed t-shirts were a big hit among the Bar Mitzvah guests, and they had everybody talking. The car shape compressed t-shirts fit nicely into the overall theme and enhanced the experience for everyone. Sheri was so impressed with the quality of the shirts that she volunteered to start a promotional campaign for her home town in order to take advantage of her new found talent as a creative promotional marketer!

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure. Carefully chosen custom made promotional clothing will bring many benefits to a company that is willing to invest in them.

Case Study - Imprinted Mugs

It is very important to keep your employees happy and create a suitable work environment for them, in order to develop your organization and create profit. The head of any company has to motivate their employees to work to reap profits. This can be very difficult if the staff is located at a remote or geographically dispersed place. This is the case for Health day which is a leading news organization which has its staff spread all over the world.

In order to appreciate its freelancers and staff, it instigated a holiday gift program which will also help to inspire team spirit and a belonging to the organization community among their workforce. Thus, they tried to fashion a personal, meaningful gift that would be able to accommodate and showcase a three-color logo and make them sense their importance in the organization.

After extensive research, they hit on a stunning white mug that would have their logo imprinted on it. It was the 12-ounce Enzo gloss mug made of a wide, round body. It also featured a C-handle and a wraparound logo imprinting. Now, the staff could drink their daily cup of morning coffee in a cool mug and also, revel in pride in being such an integral part of a great team.

These mugs were a huge sensation with on-location, as well as, remote staff. The gorgeous mugs kicked off the HealthDay's holiday gift program. The in-office editors, freelancers, members of the remote staff start their day with the physical reminder of their imperative role and contribution in the development and accomplishment of Health Day.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.
Carefully chosen imprinted promotional products will bring many benefits to a company that is willing to invest in them.