Tuesday 4 August 2009

Case Study - Compressed Car Shaped T-Shirts a Big Hit

The challenge was to find an exciting, attention-grabbing giveaway item for guests at a Bar Mitzvah celebration. When one is looking to throw a great party for a special occasion, they want to look for the most creative and unique party favors to help guests remember the event for a long time. This was the case for Sheri Migdal who was having a car-themed Bar Mitzvah party for her son. Sheri was looking for a creative and fun giveaway for guests at the party.

As solution Sheri decided on a compressed-T shirt shaped like a car. Originally, Sheri wanted to imprint a picture of a car on a regular t-shirt. However, she came up with the novel idea of a car shaped compressed t-shirt.

This is a very unique promo item, that takes a regular white t-shirt (you can imprint the shirt first) and places it under 50,000 pounds of pressure to squeeze it into a unique shape - like a car. The car shaped t-shirt is then shrink wrapped with a full color insert with the artwork of choice. Sheri planned to use the compressed t-shirts as place cards, then guests could take the shirts home with them to help remember the event.

The compressed t-shirts were a big hit among the Bar Mitzvah guests, and they had everybody talking. The car shape compressed t-shirts fit nicely into the overall theme and enhanced the experience for everyone. Sheri was so impressed with the quality of the shirts that she volunteered to start a promotional campaign for her home town in order to take advantage of her new found talent as a creative promotional marketer!

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure. Carefully chosen custom made promotional clothing will bring many benefits to a company that is willing to invest in them.

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