It is important in the corporate world to treat their user groups the right way. By doing this, the companies can develop on their customer's likes and channel it to the product promotion and development. Online Business Application (OBA) has roped in this mind boggling idea for promoting their branded product "IRMS" (Information Request Management System). OBA provides advanced software solutions for many leading industries such as pharmaceutical, biotechnological and industries relating to medical devices. IRMS workshop is conducted every spring and fall, in order to develop their intra personal relations, make them know about product enhancements and to use IRMS to the full extent. They decided to make use of fleece jackets as their promotional object because of the higher budget this year. The objective or challenge was in selection of just the right fleece jacket for this workshop.
The promotions specialist researched various fleece options and sent a filtered number of products and also a sample for the company's contemplation. The company rounded in on the Full Zip fleece jackets which was 365 grams, 100% non-pilling fleece which is well cut and can be layered. It comes with two zip font pockets, a full zip front and custom embroidery on the front.
As the sessions of the workshop is conducted in a cold scenario, it became a huge hit with appreciations pouring from workshop attendees and OBA staff donning them in chilly breakout and networking sessions. The success of these fleece jackets were carried over to other trade shows and client meetings. These jackets while insulating the customers from the cold, helped in creating a "feel good" bond with the customers and expanding the awareness about their brand worldwide. It is also useful in boosting the staff's morale by gifting it to them.
Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.
Carefully chosen personalised jackets will bring many benefits to a company that is willing to invest in them.
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