Chevron is a leading energy giant that came across a problem in one of conferences it organized. It wanted to hand out something which was intelligent, fun, had class, and drew in huge traffic to the people who attended the conference, in order to bond with the attendees. This was one of the occasions that promotional products would find use. The item was to be a commemorative memento, that will be branded and could help in spreading positive impression about the brand and instill loyalty among its clients and staff.
They came up with an innovative promotional toy that go with the conference's theme and motto which was "Compliance- A brave new world". They designed the desktop globe magnetic puzzle, which would serve as a memento for the law managers. In addition to this, it can serve as a remainder on their desks and also help in relieving their stress, when work load is huge. This puzzle was designed in a simple way, so that it would be cost effective and it would remain in the recipient's workspace. As it was very relevant to the theme of the conference, the experience that the attendees' had in the conference would be etched in their minds for a long time.
The employment of such a marketing strategy, lead to the triumph of the conference. Those who attended the conference appreciated the company's efforts in designing such a clever gift. Thus, Chevron was able to broaden its scope through the success of the conference, and also, get their message across through to the law managers.
Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.
Carefully chosen promotional toys will bring many benefits to a company that is willing to invest in them.
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