Tuesday 4 August 2009

Case Study - Imprinted Mugs

It is very important to keep your employees happy and create a suitable work environment for them, in order to develop your organization and create profit. The head of any company has to motivate their employees to work to reap profits. This can be very difficult if the staff is located at a remote or geographically dispersed place. This is the case for Health day which is a leading news organization which has its staff spread all over the world.

In order to appreciate its freelancers and staff, it instigated a holiday gift program which will also help to inspire team spirit and a belonging to the organization community among their workforce. Thus, they tried to fashion a personal, meaningful gift that would be able to accommodate and showcase a three-color logo and make them sense their importance in the organization.

After extensive research, they hit on a stunning white mug that would have their logo imprinted on it. It was the 12-ounce Enzo gloss mug made of a wide, round body. It also featured a C-handle and a wraparound logo imprinting. Now, the staff could drink their daily cup of morning coffee in a cool mug and also, revel in pride in being such an integral part of a great team.

These mugs were a huge sensation with on-location, as well as, remote staff. The gorgeous mugs kicked off the HealthDay's holiday gift program. The in-office editors, freelancers, members of the remote staff start their day with the physical reminder of their imperative role and contribution in the development and accomplishment of Health Day.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.
Carefully chosen imprinted promotional products will bring many benefits to a company that is willing to invest in them.

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