New York investment firm "The Blackstone Group" was preparing for their company's high profile, high energy and highly anticipated IPO on the New York Stock Exchange. This was the first major U.S private equity firm to go public. In situations like this one, one must chose the promotions which would make your brand highly visible and highly buzz-worthy. So, this private equity firm wanted a promotion with a very alluring visual buzz for its highly anticipated event IPO.
The Blackstone organization wanted to give an IPO-day promotional gift that would stand out amidst the media frenzy. The target was the team's senior executives. They wanted the gift to be classy and that which reflects the quality of the firm. It must also display the Blackstone logo which is highly visible during the media events. They chose a stylish gift with variations- Baseball-style caps. There were two sets of hats made. The first set was that of luxury hats which had a custom commemorative logo and the new Blackstone trading symbol, embroidered on it. This one was exclusively for the senior executives. The other set was distributed to the traders and carried the standard Blackstone Group logo. The two-tiered promotion rightly reflects The Blackstone Group's style and panache.
These distinctive hats which were distributed en-masse, created a dramatic effect that lasted for a long time. The undulating sea of black Blackstone group hats has helped in producing a trade symphony. The standard hats are still distributed by the organization's professionals at trade shows and conventions helping in the promotion of the brand. The employees of the team still appreciate owing their own commemoration of the historic day.
Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.
Carefully chosen promotional clothing hats will bring many benefits to a company that is willing to invest in them.
No comments:
Post a Comment