Case Study - Custom Promotional Umbrellas

North Shore Square Mall is the fifth biggest mall in New Orleans area and it started to take rebranding efforts after 5 years. It wanted to give a fresh new look to its mall and attract huge traffic while retaining its current customers. In order to keeps its existing tenants happy, it hosted a themed, annual tenant meeting in order to thank the store owners and management and give a chance to help the tenants interact among themselves.

The team decided to give off branded merchandise to all the tenants during these meetings, in order to express their gratitude for their support. They wanted to award such a product that will be of some use to the tenants as well as have the potential to reach out its brand name by encasing the organization's logo.

They narrowed the search to that of an umbrella. It was the custom 48-inch fashion style umbrella which would complement well with the new, fresh, modern, peppy look of the mall's refreshed brand. The promotional umbrella was made of nylon and features an aluminium shaft, aluminium hook handle and keep-dry arc features. This umbrella was available in a variety of colours, including brown which went well with the white tone of the logo. It can also be customized depending upon what variety of handle and shaft material, the tenants' want.

Both the tenants and the team found the umbrellas to be of lightweight and easy to handle and were delighted in having got them. This became the first promotional product to carry the company's new logo. It was also placed in a strategic place where it was possible for everyone to see it. They believed it to be a solid investment and it proved very successful in promoting the shopping centre's refreshing image.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom promotional items will bring many benefits to a company that is willing to invest in them.

Buyers Guide to Custom Promotional Items

We all know that promotional items are being given out in corporate companies in order to boost up the confidence level and the morale of the employees. But in many companies, the giving of promotional task has become another duty of the company instead of working as a stimulant. The companies just buy items in bulk and give them away and as a result the employees all get the same promotional item with no specialisation which outs them off. This shouldn't be the case. When a promotional item is given, it should be custom made in order to suit the personality of the employee and this is what makes the employees feel that they are needed for the company.

Promotional custom items range from an ordinary trolley key ring to sophisticated music players depending upon the rank and designation of the employee. But whatever the gift maybe if it is customised to suit the person who is to receive that gift, then the employee can't ask for more. He is satisfied with his job and his employer which increases the net productivity of the company.

Customising the gifts also takes form as an effective method for advertising your products and your brand name and company in turn. When an employee receives a gift that was customised specially for him then he is likely to show that in public since he is proud of it. This serves as an advertisement when seen by the public and so effectively raises the turnover of the company in large scale.

Customising can be done in many ways such as printing something of interest to the employee or giving a gift which itself is unique in its own way or giving a promotional item which caters to the need of the employee. There can be a team formed to analyse these needs. All these steps though dreary tend to be beneficial in the long run.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen custom promotional items will bring many benefits to a company that is willing to invest in them.