The main thing that you should keep in mind when deciding what type of free promotional gifts to give is that the items that you give away should serve to fulfil your purpose to the best of their ability. The main purpose that most companies utilize these types of gifts for, is to attract new clients
You can compare the relationship you have with a customer to a life cycle which needs constant cultivation to maintain. So, for a new customer, you have to start the cycle! Giving away promotional items is a good way for you to introduce yourself to your clients as well as prospective customers. This allows them to know that you are doing business in one field that they have some sort of interest in. The type of business that you are running, as well as the goal that you are trying to serve is what decides what type of free promotional gifts to hand out. Some businesses such as real estate depend a lot on one-hit sales and are more interested in attracting new customers than return customers. There are other businesses that aim to invest in both types as they can gain some sort of advantage from both types of customers.
When you make your promotional item, the main thing that you should do is that the name of your company should be at the forefront of your customer’s mind when they are doing business. For example, an accounting firm did the smart thing of handing out paper grocery satchels out with the name of their business along with contact details to a number of companies. The sack has “dump your receipts in the bag and let us sort it out” printed on them. Their business soared!
Another way in which you can increase your business is to give out flyers via some sort of direct mail advert campaign. After you do this, concentrate on who responds to the mailing and try to include free promotional gifts in the mail. Packaging the items in some sort of eye catching package can really help, as it makes them curious as well! You will find that a great percentage of persons will be attracted to your business because of the gift.
The third factor which decides how successful your campaign is going to be is the site where you give away your gifts. You should choose this site in such a way that the exposure of your company is maximized. For example, hand out samples of your product at a park. Or toss Frisbees with your company name and contact details at a park to get everyone talking.
You should be able to find the right free promotional gifts for your company regardless of what you are trying to sell. As long as you choose the right product and use them in a creative way, you cannot go wrong! These gifts say that you care about your customers and client and that you want to have a new or continue to have a relationship with them.
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