Wednesday 22 July 2009

Leather Wristband - How Can a Marketer Use Them?

Unlike different fashions and styles that change with the times, leather wristbands have been worn since the dawn of time. Whether the image of a caveman with a spear and a leather band around his wrist or an image more accustomed to you comes in mind, you will start to notice that this is a fashion item that has, ironically, truly stayed in fashion.

This is a marketer's dream. Marketing is about trends and to find a trend that just does not dip is the perfect solution. These items are just one of them and any investment that you make in producing and distributing these will pay dividends over many years to come.

Wristbands have become very popular, especially because of the Lance Armstrong 'Live Strong' campaign. Companies are giving away wristbands with their marketing message embedded into it.

The problem with this is that each colour is associated with a brand or an association. Yellow is the colour we associate with Lance Armstrong and pink is breast colour, to name but a few. Leather wristband, however, do not have these connections. Therefore, by producing one of these, your marketing message will be seen as it is, as opposed to being associated with and distorted with the marketing of other companies.

Therefore, if you are looking for a marketing solution that will not buckle when the trend turns, is popular and will be used often by the receiver, is not associated with any other marketing campaign and, most of all, has a relatively low production cost and a high perceived value, consider using wristbands made from leather.

For more information on Leather Wristband visit Leather-Wristband.co.uk. Here you will find more articles and tips on using these as a marketing item as well as a Quick Quotes form where you can conveniently submit your request in one form and get responses from multiple suppliers so that you can find the best price and product for your marketing needs

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