Wednesday 22 July 2009

Are Personalised Jackets a Good Marketing Investment?

We are living in a time when companies are distributing more and more promotional merchandise. In order to make your campaign standout, the easiest way is to give a gift of high value that is particularly useful. A personalised jacket is an ideal way.

Personalised jackets can have your logo on them as well as the initials or the name of the person who the jacket is being gifted to. They can be given to the following types of people, for example:

Regular customers: A personalised gift is a good way to thank someone for their custom, as well as inviting them to do more business in the future.

Key decision makers: If you deal with a large company, it is important to identify the key decision makers and maintain a good relationship with them. By doing this, you will be the preferred choice when they need your product or service.

High-value customers: If your product is a high-value product, such as a car, package holiday or furniture, the small investment in a personalised jacket could reap rich rewards when the customer buys a product. This is an effective way to maintain a relationship and, more importantly, when the customer wears it, will help you advertise your brand.

When choosing the jacket, ensure that you choose a neutral colour that goes with all types of clothing. Also, try to choose a jacket that can be worn as much throughout the year as possible. By choosing a heavy jacket, you restrict yourself to just winter use. Therefore, a light jacket that is of a neutral colour is the ideal one to choose.

These are just three ways in which personalised jackets can be used. How would you use them?

For more information on Personalised Jackets visit Personalised-Jackets.co.uk. Here you will find more articles and tips on marketing items as well as a Quick Quotes form where you can conveniently submit your request in one form and get responses from mulitple suppliers so that you can find the best price and product for your marketing needs.

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