Case Study - Engraved Keyrings

"Going Green" has become a rather popular option for popularizing your brand name. DBI (Database Brothers Inc.) is a Texas-based organization that provides data auditing and performance solutions. These Green it strategies are useful in identifying and resolving performance issues leading to better service levels, controlled runaway upgrades and overall increase in the company's performance.

It promotes this competitive differentiation and green it philosophy, by attending various events such as trade shows, conferences, international database user group events etc. They came up with a unique giveaway- tire gauges which might help them to maintain proper tire pressure, for getting optimized gas efficiency. So, they wanted to fashion a gift that would give voice to this green value proposition.

The firm found the perfect gauge that would support their event and would suit their style, color and budget: the aluminum tire gauge key ring. This perfect traveling companion comes up with a split ring and also features chrome accents and a 10 to 50 PSI scale. It comes in various colors including the corporate green color of DBI. It also had an emblazoned message that said "Efficient GREEN IT", along with the DBI website.

The recipients found this gift to be bizarre and out-of-the-box. They were so perplexed and fascinated by it that, it was possible for DBI team to discuss about their firm's green value proposition. They creatively illustrated business benefits and the value of DBI's solutions by using metamorphic relevance with the tire gauge. This object led to many more victories at events in Colorado, Las Vegas, and San Francisco.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure. Carefully chosen promotional engraved keyrings will bring many benefits to a company that is willing to invest in them.