Wednesday 16 September 2009

Promotional Pens Versus Business Cards

In society today, there is no contest between promotional pens and business cards. We live in a fast paced era and when we get someone's business card we most often put it away and don't think much about it. However, when someone tells you how they are and then he or she gives you a pen with all the information on it we tend to use it and in doing so we constantly see that information.

Despite the fact of the colour of the ink or style of the promotional pen we use it more and it is very effective for the company that has given it to us. There are so many different advertising tools today that many people simply ignore certain tactics. This is what is happening to business cards and other tools as well.

People want a fresh new way to advertise his or her company and through the use of purchasing this product you can often get them in a bulk package. Just as if you were purchasing business cards in bulk form. While there are other means of advertising a company of logo there is no comparison for the idea of using promotional pens. Some places locally will sell this product depending on where you live. In the United Kingdom there are several places such as office supply stores who can actually order them for you. And yet, in some situations they are sold in bulk along with a business card package. In other words, you will get different advertising tools and the pens are simply included. This all depends on where you are going to have them made up and ordered.

Some people will do a search via the Internet for the best pricing on business cards and then they will also look at other means of placing information about a company, school, team, or logo on other items too. But the overall method of advertising today for many of these companies is through the use of these promotional pens. They come in many different designs, styles, and ink colour.

And, even if they cost a bit more than business cards people will pay the difference because it is a new technique of getting the information circulating. Nothing is as important to a company or business as having the right information going around by an individual who has received a pen.

Business cards are easily misplaced too, whereas ballpoint pens are usually kept track of; that is if the person likes the pen and using it on a daily basis. The promotional pen should be easy to use, look good, and of course have all the information on it when you give them out. By doing this you will see an increase in people knowing all about you or you business. In addition, if the pen circulates and more than one person uses the pen it is somewhat like advertising by word of mouth. People often read what's on a pen just because he or she is using it.

Urszula writes for a promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.

Carefully chosen promotional ballpoint pens will bring many benefits to a company that is willing to invest in them.

No comments:

Post a Comment